PROGRAMME

B.Sc., M.Sc., Korea University, Ph.D. Jacobs University Bremen, Chemistry
Postdoctoral Researcher, Kyung Hee University(2019 ~ 2020)
Senior Deputy Researcher/Senior Researcher, Seoul National University(2020 ~ 2024)
Session Chair, Cocotea 2018
Session Chair, EKC 2024
Session Chair, EKC 2025
Steering Committee Member, The Korean Society of Food Science and Nutrition (2022, 2024)
Steering Committee Member, The Korean Society of Coffee Science(2020 ~)
Steering Committee Member(2020 ~ 2022), Director(2023), Vice President(2024 ~), The Korean Federation of Science Culture and Education Societies
Scientific advisor, Korea Coffee Producers’ Association(2023 ~)
Invited Professor, Dankook University(2025 ~)
Recent publications (e.g., book, journal paper, conference proceeding, patent, etc)
Excellence Award, Minister of Science and ICT, 2022 Feel the Science
Grand Prize, Minister of Science and ICT, 2023 Science and culture content idea hackathon
Foundations of College Chemistry, Morris Hein, Freeacademy, 16th Edition, Translating Organic Chemistry Chapter, 2024.07
Coffee Science Story, Book, 2026.03

Prof. CHO Sook-Kyoung had Ph.D. in History & Philosophy of Science with a thesis titled “The Special Loan Collection of Scientific Apparatus, 1876: The Beginning of the Science Museum of London and the Popularization of Physical Science” from Seoul National University (SNU) in 2001. Before that, she studied at the Dept. of History & Philosophy of Science and Mathematics, King’s College London (KCL) for MA and at the Dept. of Physics Education, SNU for B.Sc.
Prior to joining KENTECH in 2021, she had worked at the government-funded agencies such as Korea Foundation for the Advancement of Science and Creativity (KOFAC) and Gwangju National Science Museum for 20 years. There, she executed a number of science communication and science education programmes either at national level or provincial level. Among them, the “Space-sharing Project” with Joong-ang Ilbo newspaper and a special exhibition “2030 Future Cities” with three national science museums for the first time in Korea were the most representative ones.
Since 2002, she served as a Scientific Committee member for Public Communication of Science and Technology (PCST) Network - a global network for science communication. And she hosted the 9 th International Conference for PCST in Seoul for the first time in Asia. This event enhanced the importance of science communication and the issue of “Science and Society” for the Asian countries such as Japan, China and Indonesia. From 2023, she has been serving as the president of PCST Network, the first time as an Asian. Now, she is trying to set up the PCST Korean Society and to enhance the public awareness of science and energy science.
Recent publications (e.g., book, journal paper, conference proceeding, patent, etc)
She published more than 10 books and translations. “12 Big Questions raised by Science (클래스가 남다른 과학고전)” is the most recent book, which introduce 12 science classics written by scientists, historian & philosophers of scientists. She also translated a well-known BBC book of “Man Masters Nature” and co-translated a book of “The Patterns of Discovery”.

Esther Kang, Ph.D., is a Lecturer in Marketing at the University of Bristol, UK. Her research interests include consumer learning, memory, information search/overload, and information processing. Substantively, she investigates consumer psychology and behaviour related to technological experience, social media usage, and search engine inquiries. Prior to joining the University of Bristol, Esther worked as Assistant Professor of Consumer Psychology and Behaviour at the University of Cologne, Germany. She holds a Ph.D. in Marketing with a focus on Consumer Behaviour from the State University of New York at Buffalo, USA.

Professor Choi is a Professor of Marketing and Data Analytics at Kingston Business School. Previously, He was an Associate Professor/Reader at the University of Southampton and held Senior Lectureships at Brunel University London, Loughborough University, and Coventry University. He has also worked as a research fellow and main investigator funded by several EU Horizon/FP7 projects (PolicyCompass, GREENDC, COP-PILOT, 6G-VERSUS, etc). His research interests encompass various digital data analytics topics, utilising advanced machine learning approaches to derive hidden value from diverse data types. His work has been published in leading journals, including the Journal of the Association for Information Systems, Annals of Tourism Research, Computers and Operations Research, Annals of Operations Research, and Government Information Quarterly, among others. He also actively collaborates with a martech company dealing with consumer data and digital footprints.

Dr Changwon Park is a Lecturer (Assistant Professor) at Middlesex University London, specialising in digital marketing, data analytics, and consumer behaviour. His interdisciplinary academic background spans business analytics, hospitality and tourism, political science, and law, providing a distinctive foundation for research and teaching at the intersection of marketing, technology, and data-driven decision-making.
He completed his first PhD in Hospitality and Tourism, where his doctoral research examined exhibitions, trade shows, and industry-level transformation. He is currently pursuing a second PhD in Business Analytics and Marketing.
His research focuses on digital marketing analytics, consumer and visitor behaviour, and the application of AI and machine learning in marketing contexts, with a particular emphasis on how digital trace data and analytical methods can be used to understand behaviour and inform more effective marketing strategies and managerial decision-making. His current work investigates how individuals and crowds behave in complex environments, particularly through the analysis of visitor pathways, engagement duration, and crowding effects.
He has published in international peer-reviewed journals and serves as an Editorial Board Member for several international journals. His research has received competitive funding and early-career academic awards, and he is actively engaged in international and interdisciplinary research collaborations.