|
| From KPIs to KVIs: Evaluating Sustainability Impact in 6G Vertical Trials (6G-VERSUS) |
| PROF. CHOI, Youngseok |
| Kingston University London |
| Dr. Young-Seok Choi is a Professor of Marketing and Data Analytics at Kingston Business School. Prior to his current appointment, he served as an Associate Professor/Reader at the University of Southampton and held Senior Lectureships at Brunel University London, Loughborough University, and Coventry University. He has also extensive experience in European research ecosystems, having worked as a research fellow and main investigator for several prominent EU Horizon and FP7 projects, including PolicyCompass, GREENDC, COP-PILOT, and 6G-VERSUS.
Professor Choi’s research interests encompass various digital data analytics topics, utilizing advanced machine learning approaches to derive hidden value from diverse data types. His specific areas of expertise include computational behavioural science (behavioural sequencing), AI's impact on business—particularly concerning innovation, creativity, and the labour market—marketing analytics and data visualization with storytelling, data-driven decision making, and the philosophy of artificial intelligence in business contexts.
His scholarly work has been published in numerous leading academic journals, such as the Journal of the Association for Information Systems, Annals of Tourism Research, Computers and Operations Research, Annals of Operations Research, and Government Information Quarterly. In addition to his academic pursuits, he actively collaborates with industry partners, working closely with a martech company that handles consumer data and digital footprints.
Professor Choi earned his Ph.D. in Management Information Systems from Seoul National University, South Korea, where he also completed his undergraduate studies, receiving a Bachelor of Engineering in Electrical Engineering and Computer Science, as well as a Bachelor of Engineering in Technology Management. |
|
|